THE EFFECT OF DIFFERENTIATION STRATEGY, PRODUCT QUALITY, COMPETITIVENESS, AND SOCIAL CAPITAL ON BUSINESS SUSTAINABILITY OF ONLINE BASED SMES. Indo-Fintech Intellectuals: Journal of Economics and Business, [S. l.], v. 5, n. 3, p. 6406–6416, 2025. DOI: 10.54373/ifijeb.v5i3.3241. Disponível em: https://www.indo-intellectual.id/index.php/ifi/article/view/3241. Acesso em: 25 jun. 2026.